Former Twitter govt, Esther Crawford, recently spread out about Elon Musk’s management fashion and its impact on the enterprise, now known as X.
In a candid publish on Musk’s social media network, Crawford expressed surprise at Musk’s willingness to make drastic modifications and his tendency to rely upon gut intuition rather than information. She described him as living in an “echo chamber” and highlighted the toll that money and fame can take on mental fitness.
During her time as Twitter Blue product manager, Crawford located herself continuously gazing Musk’s severe willpower to work, which regularly left him acting isolated. However, she also defended him, acknowledging his talent in tackling complicated engineering challenges at SpaceX and Tesla. Yet, she argued that a social networking platform requires a exclusive kind of social-emotional intelligence.
Crawford did now not hold returned in her critique of Musk’s management, highlighting the demanding situations confronted with the aid of employees who feared being called into meetings or delivering terrible information to him. She expressed concerns about the shortage of empathy and technique in his choice-making, main to product and business choices pushed by using his gut instinct, instead of knowledgeable with the aid of facts or knowledge.
The former executive’s assessment shed light at the turmoil that emerged for the duration of her tenure, specially with the launch of Twitter Blue, an early selection by Musk. The rollout faced difficulties, such as impersonation problems, verification badge issues, and even marketplace-transferring false statistics from fraudulent money owed.
Musk’s leadership technique has had broader effects for Twitter, with the platform’s advertising enterprise collapsing as entrepreneurs grew disappointed together with his control fashion and content material moderation layoffs. In response, Musk shifted his consciousness in the direction of building a subscriber base and introducing a pay version for the platform.
The effects of these modifications were met with combined reactions from customers and advertisers, who expressed dissatisfaction with new costs for formerly loose services, changes to content material moderation, and the return of previously banned proper-wing bills.
As Musk maintains to steer Twitter’s transformation and pursue his imaginative and prescient of a exquisite-app similar to China’s WeChat, his management fashion and decision-making processes will absolutely remain beneath scrutiny. The insights shared by using Esther Crawford provide a completely unique attitude at the demanding situations faced in the employer all through this transformative duration.